A new form of camera bag that allows you to access your camera instantly so you can capture any moment before it escapes you.

A camera bag aimed at not just keeping your camera but enabling you to seize those photo opportunities as they come.

Existing camera bags are designed with the idea of carrying around your camera. But our Instant Access Camera Bag suggests a style in which you can carry your DSLR camera with the flap of the bag already open. Since you can pull out your camera right in front of you, you won't lose any opportunities to take a picture. Of course, you can close the zipper, slide the bag around your body to your back, and carry it like a regular cross-body camera bag. In between storage mode and taking a picture, you can wear this bag in Standby Mode.